Dr. TATTOFF is a chain of tattoo removal stores where nurses use lasers in a series of treatments to break down tattoo pigments. They are part of a growing industry catering to people who may not have thought about the implications of “forever” the first time around.

Tattoos were once as indelible as death and taxes, but dramatic improvements in laser technology have created a huge market for the removal of fair-weather body art. On a recent Saturday the Beverly Hills office of Dr. TATTOFF performed laser tattoo removal for 80 patients.

The Best Correction Facility for Unwanted Tattoos: Dr. TATTOFF. This laser center has a pop-in atmosphere. Dr. TATTOFF removes all manner of roses, tribal armbands, and, of course, lots and lots of names.

The success of tattoo removal businesses like Dr. TATTOFF was benefited by several trends. The most obvious was the increasing social acceptability of tattoos. An art that was once reserved for bikers and gang members has now left a mark on nearly a quarter of the population. And as the number of tattoos increases, so does the number of people who regret them.

Dr Tattoff, Inc. eyes expansion as twenty-somethings reared with television images of inked rockers and Hollywood stars realize the barbed wire bands around their wrists and gothic lettering on their necks are not as well suited to the corporate conference room as to the university dorm.

Tattoo remorse is leading many of the painted masses to rethink their ink and opt for increasingly available laser removal procedures. They are fuelling a burgeoning business: specialty removal shops like Dr. TATTOFF.

Dr. TATTOFF which has performed thousands of procedures, banks its success on the power of regret. To further promote its business model, Dr. TATTOFF has forged what medical director Dr. Kirby described as a "symbiotic relationship" with tattoo parlors. Parlors give referrals and Dr. TATTOFF "frees up canvas" for tattoo lovers to get freshly inked.

As the use of body art grows, it's becoming an employment issue. Dr. TATTOFF's chief executive estimated that 20% of the chain's clients undergo laser erasure treatments to improve their job prospects.

These tat-happy celebrity couples first sizzled then fizzled - often before the ink was dry. Could the doodlings be to blame? A representative from Dr. TATTOFF Laser Tattoo Removal Specialists tells Us, "Usually our clients break up within days of getting tattooed. Removal is ridiculously common." And less painful than a public breakup!

Businesses like Dr. TATTOFF offer increasingly sophisticated removal techniques.

Dr. TATTOFF's offices are as distinct, hip, and professional as the clientele who walk through its doors.

After a well-publicized affair, Danny Bonaduce had a wedding band tattooed on his ring finger as a symbol that he would never stray again. But it only made his wife angrier. On January 23, he started the first of eight treatments to get it removed by Dr. TATTOFF.

Dr. TATTOFF is a contraction of "tattoo" and "off": not Russian, not an actual person. They are highly skilled medical professionals with lasers, which unlike those from a few years back can actually erase both black and blue lines and colors from your skin after a series of treatments.

For her next trick, Holly Madison will make Criss Angel's tattoo disappear! The Playmate is no fan of her magician boyfriend's wedding ring tattoo - a reminder of his former wife. So she gave her guy a package of sessions at Dr. TATTOFF's tattoo removal for his birthday. Good inking!

Back in the day, Johnny Depp made headlines when he changed a tattoo that read "Winona Forever" to "Wino Forever". Well that's nothing compared to the truly out-there ink that people alter these days at Dr. TATTOFF an L.A.-based chain of tattoo-removal specialists.